Snickers Workwear was founded by craftsman Matti Viio, who lost his cool in 1975 because his work clothing just was not good enough. With an “If it’s meant to be it’s up to me” attitude he one day left work and started designing his own line of workwear.
Matti had seen rapid development of tools and working methods around him. But the clothing of the time did not meet even the most basic requirements on strength, adaptation to modern machines or freedom of movement. He also saw as his mission to show that craftspeople and workers need respect in the same way as other groups in society.
Matti was a Swede of Finnish descent - a true representative of Scandinavian simplicity and style. He developed durable, functional and stylish workwear to perform in the harsh working environments of Scandinavia. Starting with innovations such as the holster pocket and the tool vest, he set Snickers Workwear's direction.
The brand name Snickers Workwear is derived from the word for carpenter in Swedish: snickar